Desorbita is an immersive design fair that takes place at the Galileo Galilei Planetarium where we base ourselves on ideas of astronomy, immersion and modernity when creating its identity.

For the choice of the name we base ourselves mainly on key characteristics of the place, the idea is to take the viewer to a space where he feels outside the world or just “out of orbit.” We bring the inspiration of the space to our decision on the color palette, in which black predominates and various shades are incorporated that combine in gradient making references to nebulae in the immensity of space.

The typography of the isologo in palo seca, expanded and bold, gives us back that idea of ​​science and modernity that we want to convey in our identity, simple but modern. The logo is composed with the same logic, created by finely outlined circles that change size and position in reference to these misplaced orbits.

At the same time, it seems essential to us to use the architecture and technology of the space to develop this fair and exploit them for the immersion effect, which is why we use the concept of light and brightness as a resource for our visual decisions.