The Segantini Museum embarked on an ambitious project with the aim of revitalizing its social media presence and attracting a younger audience. The initiative sought to distance itself from the traditional image associated with museums and position itself as a dynamic and accessible cultural space.

The opportunity came in the winter of 2024, when the museum was selected to host, along with three other art institutions, an exhibition by renowned German artist Gerhart Richter. This large-scale event became the perfect springboard to implement the new social media strategy.

A cohesive and attractive brand image was created for the museum, using a modern color palette, fresh fonts and an innovative grid layout. The publication of single photos was abandoned in favor of professionally designed compositions that reflected the museum’s new identity.

Relevant and optimized copy was created, using friendly and entertaining language that resonated with the interests and expectations of the young audience. The contents focused on highlighting the most attractive aspects of Richter’s exhibition and promoting the various activities and events offered by the museum.